Blog Archives

Tell your Story: A Lesson from #MCON2012

Jul 20 2012 Published by under Topic Discussion

post written by chat moderator, Willie Matis.

What. A. Day. Yesterday!

#MCON2012 did not disappoint at all. It was no surprise that the hashtag ended up trending because every speaker brought something new to the table.  Some things may have been controversial while others were simply BRIGHT IDEAS!

While I wish I could choose one speaker that stood out, one slideshow that will bring you success, or one person’s virtual business card to answer all your questions…. I CAN bring you one theme that resonated throughout the entire day.

SHARE YOUR STORY & LET MILLENNIALS BE MORE THAN PART OF IT

You can say – “Well, gees there, Willie – I’ve been telling our organization’s story since I started, some people just don’t listen.”

Or you could say – “Well what about all of this – DON’T BROADCAST.. engage! – talk then??”

Here is what I mean…

Social media.  Engaging millennials.  Creating strategy.  These are all well and good to begin to connect with a new generation of consumers and donors, especially a generation the size of millennials (80 million, according to our opening speakers).  But you are not going to see instant success.  You may have flare ups and you may have a mini-campaign that goes viral, but it can vanish in a second.

Why?

flickr photo by Editor B

Why? Because cause comes before brand to my generation.

Share your story.  Sharing your story is different than broadcasting.  Why do you think people post pictures of their breakfast on Instagram?  Because there is something interesting to what they whipped up, there is a story behind (or they are just that annoying person that posts EVERYTHING).  Sharing your story as an organization means truly telling your followers, fans, and potential donors what you are going through.  Whether it be a good thing or a bad thing.  You don’t have to tweet out – “Sending 80 emails this morning before my first cup of coffee”. BUT! Sharing a picture of you and someone during a productive meeting can gain a lot of traction!

Share your story.  And ask questions throughout the course of that story.  Your organization – whether you rescue alligators, feed the hungry, or repair bicycles for disadvantaged children – can engage some form of millennial audience.  When you post a picture album of volunteers helping to plant trees on Facebook:

1) Ask your fans to tag themsleves
(see John Haydon‘s presentation)
2) #BeFearless and ask what went wrong or could’ve gone better?
(listen to Jean Case in the closing statements)
3) Make sure your message can be seen across platforms
(thank you Ann Maier)
and 4) Create muscle memory for your followers by keeping things similar each time!
(Wendy Harman had a great presentation).

If you have a chance to watch (or rewatch for that matter) the closing keynote done by Jamie Tworkowski of TWLOHA, then you will know why sharing your story is so important.  Telling a story puts the cause before the brand, and it gives an entire generation inspiration to be a part of it!

When I started this post, I was going to tell you the story behind #MillennialChat.  But, the quick & dirty is…. we started out because of inspiration from this exact conference that took place last year.  Now, I am inviting you to be a part of our story going forward.  Starting with…. WHAT DAY WORKS BETTER FOR YOU TO CHAT – Tuesday or Thursday? Vote Now!

4 responses so far

#DAYAFTER: Millennials engaging other #millennials

Jul 18 2012 Published by under Day After

Last week, we partnered with @SocialCitizen and @Achieve_Consult to talk about how Nonprofits can engage Millennials.  But yesterday, we too a different spin!

 

The chat yesterday produced 148 tweets generated 267,672 impressions and reached an audience of 125,832 followers.
(stats from hashtracking.com)

 

Congrats to the top 5 tweeters yesterday:

1) @xoDVF
2) @fewonline
3) @JCBivins
4) @StacyMccoy
5) @opptobe

You can check out the transcript of yesterday’s chat below!  See if you can spot JAY-Z in there…

And there is a very important piece of information at the very end of the transcript!! Check it out!!

5 responses so far

Maximize your Millennial Employees

Jul 10 2012 Published by under Topic Discussion

post by Willie Matis

I stumbled upon this infographic through my subscriptions on Google Reader.  The original source is the MBA@UNC blog, and you can read their entire take by clicking here.

I know we have a theme about Millennial Giving going on all week, but this is a good thing for nonprofits to know as well.  Check it out, and share your reactions in the comment section below.

Gen Y In the Workplace Via MBA@UNC
Via MBA@UNC Online Business Degree & The YEC

3 responses so far

#DAYAFTER: Continuing Relationships with Fellow Interns

Jun 20 2012 Published by under Day After

Yesterday’s chat produced 62 tweets generated 47,978 impressions, reaching an audience of 15,717 followers
(stats by hashtracking.com)

 

Top 5 Tweeters:
1. @MillennialChat – 23
2. @Willie_Matis – 11
3. @lizbraden33 – 7
4. @sarahkathleen – 6
5. @VocusCareers - 4

 

The chat on “Continuing Relationships with Fellow Interns” didn’t turn up too many participants, but we still had a pretty lively discussion.

Key Takeaways -

  • It is never bad to keep in touch with people you have worked with
  • Facebook groups are a growing way to keep in touch
  • Supervisors should create a culture of keeping in touch; good for the company AND the interns!

To get the full transcript, click here.

 

NEXT WEEK…

Don’t miss next week’s chat.  We are partnering with Vocus Careers!!  They have won multiple awards such as Tech Company of the Year by the Tech Council of Maryland and have been a part of Deloitte’s Technology Fast 500 for the past FOUR years!

We will be chatting about “Following up and Moving Forward after an Internship”.  Making that next leap can be tough, but we’ll talk through it.  Vocus interns and staff people will be on THE TWITTER to answer any questions you may have.  So mark your calendars now because you are busy on June 26th from 3:30pm – 4:30pm EST

Do you have any questions that you would like answered at next week’s chat?
Or any comments on yesterday’s topic? Comment below!

 

2 responses so far

#DAYAFTER: How to ask for a raise!

Mar 14 2012 Published by under Day After

Yesterday’s chat produced 165 tweets generated 107,688 impressions, reaching an audience of 15,963 followers.
(stats provided by hashtracking.com)

Congrats to our top 5 tweeters:
1. @millennialchat – 29
2. @tristens – 27
3. @larkingrant – 26
4. @irenicimplement – 20
5. @selizbur – 18

 

One response so far

A Millennial’s Guide to Giving

Jan 26 2012 Published by under Sarah B.

by Sarah B.

Remember when Liz blogged about how Millennials are perfect donors? Sometimes, as a volunteer, you might decide you’d like to begin giving more than time to an organization. But how do you start? And what if you’re on a Millennial budget?

Research, research, research.

How do you want your money to make a difference? Philanthropy is personal, so think about what matters most to you. Once you know the answer, look for organizations that match your goals. If you’re already a volunteer, start with the organizations you trust. You have probably seen some of their success firsthand.  To begin giving, ask questions like:

  Where does the majority of your funding come from?

  What will you use my money for this month/quarter/year?

  How will I know my money has made an impact?

  What will ____ dollars do for you?

If you’re not already familiar with an organization, you can do research on GuideStar.  Once you register (free), GuideStar will give you important information about how much money an organization receives and how the money is spent.

Donations

flickr photo by matthew burpee

Crunch those numbers.

Once you know where to give, decide how much to give.  Just like impulse shopping, impulse giving can make it difficult to stay on track with your budget and your philanthropic goals, so plan your giving this way:

  • Decide how much money you will give overall.
  • Determine a giving schedule that works with your budget. (Monthly, quarterly, etc)
  • Select how many organizations will benefit from your money.

(A recent study shows that 63% of Millennials gave to 3 or more organizations in a year.)

  • Ask yourself: “Do donor clubs, recognition opportunities, or giveaways matter to me?”  (It’s okay if they do! Find out what each organization offers at different levels.)
  • Set aside a little bit of money for impulse giving so that you can give to friends in a charity walk, participate in workplace campaigns, or other surprise charitable opportunities.

Ditch the stamp.

Most Millennials probably won’t be writing a check and mailing it to their favorite nonprofit organization every month.  Here are some ways to contribute without a stamp:

Technology.  Most nonprofits allow you to give through their website, and sometimes, you can set up automatic monthly or quarterly payments. You can even give to some organizations through text messaging or mobile apps!

Workplace United Way campaign.  United Way campaigns provide the benefit of payroll deductions. You’ll barely miss that extra $10 if it never hits your wallet. You can tell United Way you’d like your money to go to a specific organization (called designating) or let them decide how to spend it (useful if it’s your first time giving). United Way agencies are held accountable to certain standards before they can receive funding, so you can trust them to use your money wisely. Don’t forget to ask your employer if they will match any contributions you make to nonprofit organizations!!  It’s like free money for your favorite cause.

Giving circles.  This is an exciting trend that many Millennials may not be familiar with.  Groups of people pool their money and determine how that money will be used.  In Indianapolis, one great giving organization is Giving Sum.  They combine their members’ money, as well as volunteer time, to give one organization a contribution each year that they could never give on their own. Giving circles allow you to add a social aspect to your giving.

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To learn more from or connect with Sarah, follow her on Twtitter – @sarahkathleen
You can also follow the rest of The Millennial Chat Team here.
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What your advice for first time donors?
How do you manage your giving?

Your feedback about giving is important!  If you’re a Millennial, take the 2012 Millennial Donor & Engagement Survey.

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The digital divide: how connected has social media really made us?

Dec 29 2011 Published by under Larkin G.

by Larkin G.

I recently celebrated a birthday. Not surprisingly many of my friends wished me a happy birthday by writing on my Facebook wall. And yet I spent my birthday alone.

This is the contradiction in social media. Many of these birthday well-wishers are people I had not seen in over a year. We had stayed in touch only because of Facebook. Despite my connection to all of these people, only one inquired about my actual birthday plans, leading me to a night in. Alone. With all my Facebook birthday wishes.

Social disconnect?

The millennial generation is the most connected generation in terms of technology. In fact, when asked, millennials report that technology is what makes our generation unique.

But is all this technology really connecting us where it matters most?

As it becomes easier to connect to the world at large, do we become more disconnected from actual people? Platforms like Facebook allow you to share the most intimate details of your life with the world. You can easily follow the lives of everyone from Kim Kardashian to your high school band mates. Having access to this barrage of information clearly makes you more knowledgeable.

My question is: does this information make you closer to people or just more knowledgeable?

We must remember that behind every tweet, like, and post, is a real person. Simply viewing information about their lives is not an automatic connection. If it was, then I would be friends with Kim Kardashian just because I followed her on Twitter and read about her in People Magazine.

source: State of Social Media: 2011 by Pew Research Center's Internet & American Life Project on Dec 16, 2011

Is this anonymous, voyeuristic contact, the new interaction?

Social networks reduce people to pictures on a screen, status updates, and articles they share. Anyone can view this collection of information without ever speaking to or even meeting the person you’re learning about. Are we substituting commenting writing on someone’s wall for genuine face-to-face time? Are we taking the “social” out of social media by removing the human interaction?

To make the most of social networks, we must use them as AN ADDITION to our friendships, not our only means of contact. We must occasionally pick up the phone, seek out information about our friends not readily available to the world at large.

Like asking if they have plans on their birthday.

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To learn more from and connect with Larkin, follow her on Twitter – @LarkinGrant
You can also follow the rest of The Millennial Chat Team here.
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How do YOU think social media is inhibiting our generation?
What can we do to maximize our relationships with social media?
Comment below or join the discussion on our Facebook page.

8 responses so far

Day After: ‘What are our, #millennial, perceptions of different generations? Including our own’

Sep 14 2011 Published by under Day After

Yesterday’s lively chat tackled a big question that many, many people are researching, debating and studying…

What are the differences between the millennial and baby boomer generations? And what can we do about it?

Our chat tackled it in a way not yet seen – not in a blog post, newspaper column, or white paper – we talked it out!  It was good hearing from millennials who have been experiencing these things daily.  Like most ‘day after’ posts here are four takeaways from yesterday’s #millennialchat:

1) We try to challenge millennial stereotypes everyday – the biggest one, we like to talk FACE-TO-FACE.  Kind of ironic coming out during a Twitter Chat but all agreed on the importance of extending a relationship BEYOND the world wide web.

2) The challenge with working with boomers is getting past the ‘this is how we have always done things’ mentality; The challenge with working with other millennials is getting past the idea stage and to the follow-through stage – the big takeaway here is that we have challenges with both sides of the coin.  A balance helps!

photo by 96dpi

3) Until companies become more “social”, email is the bridge to cross the social media divide – in our ‘Poll Time‘ post on Monday, the greatest divide millennials saw with boomers in the workplace was social networking.  We need to meet them in the middle, email, and work from there, until our companies embrace social networking as a norm.

4) Boomer and Millennial success stories begin before we even understand each other, we need to be open to each other – understanding will be hard to come to, as is with any generational divide, but to be successful together we need to be open to each others’ ideas!

To view all that was said yesterday, click to see the transcript here!

Further the debate below… comment! How can we work together to become successful?  What do boomers do that make it a challenge for millennials to be successful?  What do millennials do/NOT do to hinder boomers from adding the finishing touches to their careers?

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“Dear Boomers” – A poetry slam reaction from a Millennial

Sep 09 2011 Published by under Guest Post

Guest Blog Post:

#MillennialChat.ter – Emily Krauser.  Emily is an experienced nonprofit program manager, from Indianapolis, with a specialty in using data to improve organizations. Emily also heads up and plans the meetings and events for the Indianapolis Chapter of Young Nonprofit Professionals Network! Her guest blog for Millennial Chat takes on next week’s topic:
‘What are #millennials’ perceptions of different generations? Including our own’

 

Dear Boomers;

You Said It:

You can do anything you put your mind to.

You can change the world.

Be yourself!

Don’t trust “The Man.”

Take charge! You’re a leader.

So We Did It:

Always trying something new

Taking on big challenges

Showing personality ≠ rebellion

Constant questioning

Starting our own organizations

Don’t you know, you taught us this?

Please don’t hate us for it.

Love Always,

Millennials

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Thank you, Emily, for writing Millennial Chat’s first ever guest post (in poetry slam style).

See everyone on Tuesday!  We’ll be talking about the similarities, differences, and unique qualities of both the Millennial Generation and the Baby Boomer Generation.  To get your wheels turning even further, check out this video posted on our LinkedIn page – http://linkd.in/nE8Sg9.
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Have a great weekend! TGIF!

2 responses so far

DAY AFTER: How has the current economy affected #millennials’ career and life plans?

Aug 31 2011 Published by under Day After

While yesterday’s conversation may have been a little slower than usual, it did not lack good information that’s for sure.  The one big takeaway from the chat we had yesterday was this:

Keep working hard, keep networking, keep learning, gain as many experiences as you possibly can!

photo by Brett Jordan

Persistence is the attitude of the #millennial generation right now.  With the economy the way it is, we may not be able to have the time to search for the dream job because we also have life goals of owning a home, moving out, and starting a life on our own.  But, if you took that entry level job because you need the income, don’t lose sight of where you want to be.  Persistence is what will keep you in a position to succeed at a high level once opportunities start to arise……… hopefully along with the economy!

Our career paths may not be in the shape of a direct path anymore… they may be slip-n-slides at times or elevators or even a spiral staircase.  No matter the shape, keep your destination in vision.

To get a more specific look at the advice given by a few of our chatters, check out our transcript on Storify.com, by clicking the link below:

http://sfy.co/G4p

Thank you to all who joined! If you couldn’t, mark it on your calendar – Tuesdays 3:30pm – 4:30pm EST following the #millennialchat hashtag!

Suggestions for next week’s theme? Comment below, post on our LinkedIn Group, or DM @Willie_Matis.

Have a great week everybody! – Willie

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