post written by chat moderator, Willie Matis.
What. A. Day. Yesterday!
#MCON2012 did not disappoint at all. It was no surprise that the hashtag ended up trending because every speaker brought something new to the table. Some things may have been controversial while others were simply BRIGHT IDEAS!
While I wish I could choose one speaker that stood out, one slideshow that will bring you success, or one person’s virtual business card to answer all your questions…. I CAN bring you one theme that resonated throughout the entire day.
SHARE YOUR STORY & LET MILLENNIALS BE MORE THAN PART OF IT
You can say – “Well, gees there, Willie – I’ve been telling our organization’s story since I started, some people just don’t listen.”
Or you could say – “Well what about all of this – DON’T BROADCAST.. engage! – talk then??”
Here is what I mean…
Social media. Engaging millennials. Creating strategy. These are all well and good to begin to connect with a new generation of consumers and donors, especially a generation the size of millennials (80 million, according to our opening speakers). But you are not going to see instant success. You may have flare ups and you may have a mini-campaign that goes viral, but it can vanish in a second.
Why? Because cause comes before brand to my generation.
Share your story. Sharing your story is different than broadcasting. Why do you think people post pictures of their breakfast on Instagram? Because there is something interesting to what they whipped up, there is a story behind (or they are just that annoying person that posts EVERYTHING). Sharing your story as an organization means truly telling your followers, fans, and potential donors what you are going through. Whether it be a good thing or a bad thing. You don’t have to tweet out – “Sending 80 emails this morning before my first cup of coffee”. BUT! Sharing a picture of you and someone during a productive meeting can gain a lot of traction!
Share your story. And ask questions throughout the course of that story. Your organization – whether you rescue alligators, feed the hungry, or repair bicycles for disadvantaged children – can engage some form of millennial audience. When you post a picture album of volunteers helping to plant trees on Facebook:
1) Ask your fans to tag themsleves
(see John Haydon‘s presentation)
2) #BeFearless and ask what went wrong or could’ve gone better?
(listen to Jean Case in the closing statements)
3) Make sure your message can be seen across platforms
(thank you Ann Maier)
and 4) Create muscle memory for your followers by keeping things similar each time!
(Wendy Harman had a great presentation).
If you have a chance to watch (or rewatch for that matter) the closing keynote done by Jamie Tworkowski of TWLOHA, then you will know why sharing your story is so important. Telling a story puts the cause before the brand, and it gives an entire generation inspiration to be a part of it!
When I started this post, I was going to tell you the story behind #MillennialChat. But, the quick & dirty is…. we started out because of inspiration from this exact conference that took place last year. Now, I am inviting you to be a part of our story going forward. Starting with…. WHAT DAY WORKS BETTER FOR YOU TO CHAT – Tuesday or Thursday? Vote Now!