Making your Own Future

Sep 25 2012 Published by under Topic Discussion

Starting Monday, October 1st, the #MillennialChat theme is going to be….

MAKING YOUR OWN FUTURE!

We are making a comeback focusing more on grabbing a hold of your own interests and passions and putting them into work.  Whether you are in college, in the midst of an internship, in a service program, or in your 5th year at the same organization, you want to know that you have somecontrol of your future.  We all know that there are things that are out of our control, but when it comes to professional development, it almost seems as if we should have the most control over how that road map looks.

Half way looking at the road map

flickr photo by Kitty Terwolbeck

So you have a destination, and now you want to shape the route to get there?  Let’s focus on 4 different key areas.  We are working hard behind the scenes to get a few prominent persons from each of these following industries to join us and share their knowledge, but here are the subjects of each chat next month!  (Man… it’s October already?!?)

Remember we are going EACH THURSDAY FROM 3:30PM – 4:30PM!!

  • October 4th – So you want to succeed in the nonprofit world, huh?
  • October 11th – Marketing is your passion? Make it a career!
  • October 18th – Turning your Entrepreneurial spirit into success
  • October 25th – You want to be the Head Honcho.. becoming the best CEO possible!

This series of chat’s is aiming at giving you resources and ideas on how to give further detail to your professional career road map.  Apple DID just come out with their own mapping system, so why can’t you??

Let’s chat!

8 responses so far

#DAYAFTER: How to effectively market your event!

Apr 11 2012 Published by under Day After

Hashtracking.com was down.  Couldn’t get any numbers on the top tweeters, but enjoy the transcript & post from Storify.com!


3 responses so far

A Marketing All You Can Eat Buffet

Jan 09 2012 Published by under Larkin G.

by Larkin G.

Who can pass up a great all you can eat buffet? Get a lot. Pay a little. What if there was an all you can buffet for your marketing? Sound too good to be true? Check out these stats: (all for the US)

What am I talking about? Social networking sites. Reading these statistics may tempt you to create an account on every social networking site. Before you do, read how social media is like an all you eat buffet.

Overeating

The abundance of food on buffets make it tempting to overeat. Social media is the same way. It is easier than ever to establish a presence on Facebook, LinkedIn, Twitter, Instagram, and many more. It makes sense: over 50% of all Americans have a profile on at least one social networking site. That percent jumps to over 61% when you look at just millennials.

Who wouldn’t kill to reach that many customers with the click of a mouse?

Choose with purpose

The only way to avoid leaving a buffet without a serious case of indigestion is to be selective about what you put on your plate. Chicken or the steak? Cake or pie? You may like each dish, but indulging in will give you a stomachache.

Social media requires similar choices. Creating and maintaining a presence on every social network is not only extremely time consuming but unnecessary.

No matter what product or service your company sells, you should not be targeting the entire GLOBE.

Selection Process

So how do you choose between macaroni and mashed potatoes? Twitter and Flickr? Choosing the best social networking site for your company is similar to selecting the best side dish to compliment your main course. You wouldn’t pair mac and cheese with General Tao’s Chicken. They don’t mix well. Same concept with social media:

pair the social networking site you choose with your company’s branding, mission, products, and goals. Here are some tips:

If your business is in the hospitality or entertainment industry consider mobile and location based options.

If your products are extremely high tech (early adopters), consider Twitter:

  • There’s a subset of “super socials” who use their profiles multiple times a day
    • They have profiles on:
      • Twitter: 23%
      • Facebook: 98%
      • My Space: 45%
  • 56% have smartphones
  • 43% follow brands on social networks

All businesses should consider a Facebook page.

Go Back for Seconds

The best part about a buffet is that you can go back for 2nds. And 3rds. Do the same with your social media. Don’t feel pressured to start out with a million profiles. Be realistic in evaluating how much time you have to commit to creating content and maintaining the account. Having two profiles that really kick ass is much more effective than having five profiles that you only half-heartedly maintain.

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To learn more from or connect with Larkin, follow her on Twtitter – @LarkinGrant
You can also follow the rest of The Millennial Chat Team here.
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Have you started social media marketing imitative at your company? How did you choose which site to use? How many social media sites do you currently use? Are you using different sites for different purposes? What advice would you give someone just starting out in social media?

Join the discussion on Twitter or our Facebook page!

9 responses so far