I have a lot less fear now in writing this post! Why?
Because of the chat we had yesterday.
It was a good chat. Fears that were expressed were….
- the speed and magnitude in which a mistake can amplify and broadcasted to billions
- the standard fears: legalities, privacy, etc.
- the fear of showing too much of your individual personality & taking away from your organization’s brand
Tools, tricks, and techniques were shared throughout the chat, but I think the most interesting part of the conversation came at the end. This question was asked…
And a resoundiong, FEARLESS, came from the group. Fearless meaning you know your audience, you aren’t afraid to engage directly with followers, and you challenge your followers in creative ways. Here are some good answers to the question above:
To read more on how #millennials believe organizations should be fearless when creating social media content, you can read the entire chat transcript here…